The brand

Beware there’s a new kid on the block.

Vitaliteit is a new daring skincare line of products aimed at millennials and gen z.

This is why I created a full brand identity with colors rarely paired together, yet harmonizing, addressing the edginess, youthful and unique personality of the brand, representing a new generation with a taste for empowerment and uniqueness.

My role

UI/UX design



Style guide

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